A little bit ago I watched the video for John Friend’s new revolutionary extra-wide Manduka yoga mat. I was put off by the marketing language. Why make claims that the purchase of a $100 mat is going to give you an “an inner opening”? “Lead to the very essence of your heart”? I understand that a wider, longer mat may be more appropriate for a wider, longer body, but I wish the language would be toned down. I love me some good old fashioned capitalism, especially expensive yoga pants, but connecting the quality of one’s yoga gear and spiritual development puts me off.