A little bit ago I watched the video for John Friend’s new revolutionary extra-wide Manduka yoga mat. I was put off by the marketing language. Why make claims that the purchase of a $100 mat is going to give you an “an inner opening”? “Lead to the very essence of your heart”? I understand that a wider, longer mat may be more appropriate for a wider, longer body, but I wish the language would be toned down. I love me some good old fashioned capitalism, especially expensive yoga pants, but connecting the quality of one’s yoga gear and spiritual development puts me off.
John Friend makes some amazing claims about his new wide Manduka yoga mat. “If you’re on a mat that you just stick to and you feel stable, you just go inside. You actually can have an inner opening from a piece of rubber, on your floor. I’m proud to say that everything about this mat will lead to the very essence of your heart.”
(me: I have a Jade yoga mat. After a while the rubber falls apart, but it’s my fave for grippiness.)